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You might recognize my name if you’ve ever applied for Crossref membership on behalf of your organization. It recently occurred to me that, since I’ve been working in our membership department for eight years, I’ve been a part of shepherding new members for half of our history. And my, how we’ve grown.

It can be a pain when companies rebrand as it usually requires some coordinated updating of wording and logos on websites, handouts, and slides. Nevermind changing habits and remembering to use the new names verbally in presentations. Why bother? As our infrastructure and services expanded, we sometimes branded services with no reference to Crossref. As explained in our The Logo Has Landed post last November, this has led to confusion, and it was not scalable nor sustainable.

As of this week, there are 80,000,000 scholarly items registered with Crossref! By the way, we update these interesting Crossref stats regularly and you can search the metadata. The 80 millionth scholarly item is [drumroll…] Management Approaches in Beihagi History from the journal Oman Chapter of Arabian Journal of Business and Management Review, published by Al Manhal in the United Arab Emirates. There have been loads of changes since Wiley registered “Designer selves: Construction of technologically mediated identity within graphical, multiuser virtual environments” with the DOI http://dx.

You might have missed it, but you haven’t missed out.  If you want to watch – or savor re-watching – the presentations from last week’s 2015 Crossref Annual Meeting, we’ve embedded each video below in chronological order. Sit back, relax, and take it all in (again) just as though you were in an air-conditioned ballroom at the Taj. Note: if your organization blocks Wistia videos, please whitelist these domains: *.wistia.com and fast.wistia.net.

The rebranding of Crossref was top priority when I joined in May in a new role called “Director of Member & Community Outreach”. Since then I’ve been working to understand the array of services, attributes, and audiences we have developed; to answer the questions “What do we do, for whom, and why?”

As Crossref prepares to celebrate turning fifteen at our annual meeting next week, I am thrilled to present our new brand identity with key messages and logo. And along with “thrilled” you may also detect “nervous excitement”.

We’d like to invite the scholarly publishing community to get together in Boston this November with the Crossref Annual Meeting as a rally point. This is the event we hold just once a year to get the whole team under one roof, host a lively discussion with the leading voices in scholarly communications, present technical workshops, and offer you the chance to get hands’ on with our latest metadata services. Our free two-day event takes place from November 17-18, 2015 in Boston, MA.

Publishers, researchers, funders, institutions and technology providers are all interested in better understanding how scholarly research is used. Scholarly content has always been discussed by scholars outside the formal literature and by others beyond the academic community. We need a way to monitor and distribute this valuable information.

A Crossref Member Briefing is available that explains how PubMed Central (PMC) links to publisher full text, how PMC uses DOIs and how PMC should be using DOIs. The briefing is entitled “Linking to Publisher Full Text from PubMed Central” (PDF 85k). Crossref considers it very important the PMC uses DOIs as the main means to link to the publisher version of record for an article and we are recommending that publishers try to convince PMC to use DOIs in an automated way.